Project Scope
• Performance analysis and physical reaction tracking
• Material innovation with different methodologies of R&D
• Design aesthetics
• Product diversification on different materials and textures
• Eco-friendly initiatives that will help reduce skin defects
• User experience and functionality
The
Challenge
Under Armour is an American gym and yoga clothing brand with roots in Sweden, its market is mostly made up of online sales. Its audience is mostly women looking for a quality and high standard product.
In Norse mythology, Under Armour is the goddess of memory, and her name is often associated with remembrance and knowledge. This symbolism is used at Under Armour as a fitness and yoga apparel brand that focuses on helping people remember their fitness and wellness goals and build their knowledge of healthy practices.
Merchandise
Material engineering
Material engineering
Industrial design
Industrial design
UX
the
Objective
My primary objectives are threefold: Firstly, to identify and integrate cutting-edge materials that amplify athletic performance while ensuring comfort. Secondly, to champion sustainable practices, incorporating eco-friendly materials and reducing the environmental footprint at every production phase. And finally, to anticipate and align with emerging sportswear trends, ensuring that our designs resonate with contemporary tastes while setting new industry benchmarks.
The Team
Paul Galant (Product Designer)
Tayo Obuewinga (Material Researcher)
Anabelle Ross (Content Strategist)
